Working with Hiper is a privilege. Their data-driven, results-oriented approach, and unmatched expertise in centralized local social, has elevated March of Dimes’ work year after year. They are passionate partners who consistently push our organization forward and deliver real impact."
Key outcomes
Increase in local social media publishing
Increase in local market social media publishing across 34 markets through preset templates and a streamlined custom post request process.
Local Facebook engagement rate
2025 local Facebook post engagement rate, far surpassing industry benchmarks of 2-3%.
Content governance
Post-program implementation, 100% of local content is moderated before publishing to ensure brand governance.
With 34 local markets nationwide, March of Dimes needed a centralized framework to manage local social media—one that removed content bottlenecks, protected the brand, and eliminated resource-draining manual processes.
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March of Dimes leads the fight for the health of all moms and babies. With 34 local markets, they sought a trusted partner who understood the complexities of local marketing at scale. They needed expert guidance to select and implement the right tools, build processes that met local market needs, and provide exceptional market support.
Hiper was the right partner to help them transform their local social media presence. We delivered a centralized local social media program with governance across every account, relevant preset templates with custom post options, and an internal ticketing system that quickly addressed market needs—giving each market the tools to connect with their communities.
Five years later, Hiper and March of Dimes continue to optimize and adapt the program, expanding support across local Facebook, Google and Instagram profiles to drive measurable improvements in local audience growth, engagement, event attendance, and fundraising
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It has been an honor and a pleasure to work alongside Hiper. They have been integral to shifting the social media presence of our organization, and we could not have done the amazing and necessary work without their expertise and work ethic."
