Influencer and UGC marketing
Turn customers and creators into your content engine. Authentic voices that build trust, drive discovery, and convert across every market.
Where internet culture meets brand performance.
Audiences trust people, not ads. Influencer partnerships and user-generated content deliver the authenticity that breaks through—building credibility, driving discovery, and converting at rates branded content can't match.
We architect creator programs that scale nationally while activating local voices in every market. From micro-influencers to customer advocacy, we identify the right partners, negotiate terms, manage relationships, and amplify what performs. You get authentic content at volume, reduced production costs, and performance that proves ROI across organic and paid channels.
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Authentic voices. Measurable impact.
Creator partnerships
We identify and activate influencers who authentically align with your brand and resonate with your audience. Vetted partnerships based on engagement quality, not just follower count. Managed relationships from outreach through content approval and performance tracking. Collaborations that feel organic, not transactional—because audiences can tell the difference. Content that drives awareness, consideration, and conversion across every market you serve.
Influencer marketing
Your customers tell better stories than your brand ever could. We build systems that capture, curate, and activate user-generated content at scale—turning customer experiences into social proof that builds trust faster than any polished ad. From mining tagged content to social listening to direct customer outreach, we source authentic content that resonates. Rights management handled. Brand safety maintained. Real voices that drive real results.
Paid amplification
Great organic content deserves more reach. We identify your best-performing creator and UGC content, then strategically amplify it through paid social to expand impact. Proven creative backed by targeted distribution. Lower production costs. Higher engagement rates. Better ROI than traditional branded ads. Scale what's already working to reach the audiences that matter most.
Hyperlocal campaigns
Multi-location brands need local relevance at scale. We activate neighborhood-level creators and community voices who speak authentically to specific markets. Precision-targeted campaigns for cities, regions, and communities with cultural fluency. Local creators. Local stories. Local impact. National coordination that maintains brand consistency while celebrating what makes each market unique.
Authentic content. Amplified reach.
Measurable growth.
Creator and UGC partnerships deliver the trust your audience craves with the scale your business demands. We handle strategy, activation, and amplification—so you get performance without the operational complexity.
One brand. Many markets. Total control. Hiper unifies strategy and execution across national and local channels, giving brand leaders command of the narrative while empowering each location with proven playbooks that drive measurable results.
Social platforms are where your customers build community. We build platform-specific strategies that connect discovery to results across every channel. Our systems streamline stakeholder collaboration, content planning, and approvals—so your teams move faster, stay aligned, and perform better.
Content that feels native. Performs everywhere. We create platform-optimized content for Meta, YouTube, TikTok, LinkedIn, and Google—built on search insights, trend intelligence, and repeatable production systems. Your brand shows up authentic, on-message, and ready to convert across every touchpoint.
Credibility scales through creators. Amplify organic reach with paid influencer and UGC strategies that bridge high-reach campaigns and authentic engagement. Leverage creator credibility to drive higher performance while reducing production costs. Trust-driven content. Business-driven results.
FAQs
Audiences trust people over brands. User-generated content (UGC) feels authentic because it comes from real customers with no obvious commercial agenda. It triggers social proof: "If others like this brand, maybe I will too!" UGC also matches how people naturally create content on social platforms—unpolished, genuine, relatable. Algorithms favor authentic engagement over produced ads. Performance data shows UGC typically generates 4-5x higher click-through rates and stronger conversion rates than traditional branded creative. Production costs are lower since customers create the content. For brands, UGC provides endless content volume while simultaneously building community and trust. The challenge is activation, which Hiper has dialed in, including sourcing, curating, requesting permission, and legally using customer content at scale.
Influencer marketing costs vary widely based on creator tier and campaign scope. Nano-influencers (1K-10K followers) typically charge $500-$2,500 per post. Micro-influencers (10K-100K) range from $3,000-$6,000. Mid-tier creators (100K-500K) cost $5,000-$25,000+. Macro and celebrity influencers command significantly more. For multi-location brands, managed programs typically invest $2,000-$15,000+ depending on market count, creator mix, and content volume. Agencies like Hiper negotiate rates, manage relationships, and handle content rights—reducing costs while scaling partnerships across markets. UGC curation programs, on the other hand, do not have creator fees but rather include program service fees.
Influencer marketing involves paid partnerships with creators who promote your brand to their established audiences. You're leveraging their reach and credibility. UGC (user-generated content) comes from actual customers or supporters sharing authentic experiences with your products or services—reviews, social posts, testimonials, photos. Influencer content is commissioned. UGC is organic, then activated by brands. Both build trust, but differently: influencers drive awareness and consideration through aspirational content. UGC provides social proof through real customer experiences. The best strategies combine both—influencers for reach, UGC for conversion. Multi-location brands benefit from local influencers in each major market plus customer content that proves local relevance.
Start with audience alignment, not follower count. Identify creators whose audience demographics, interests, and values match your target customer. Analyze engagement rates—likes, comments, shares—not just reach. Review content quality and brand fit. Check for authenticity: do their partnerships feel genuine or forced? Use influencer discovery platforms or agencies that vet creators for fraud, engagement quality, and brand safety. For multi-location brands, prioritize local and regional creators who have community credibility in your specific markets. Micro-influencers often deliver better engagement and authenticity than macro creators. Test partnerships small before scaling investment.
Organic influencer and UGC content reach the creator's followers or your existing audience. Paid amplification extends that reach to targeted audiences most likely to convert. Boost top-performing organic content through Meta Ads, TikTok Spark Ads, or YouTube promotions—using the creator's authentic voice with expanded targeting. Hiper allocates 20-30% of the media budget to paid amplification. This approach combines the trust advantage of creator content with the precision of paid media. Performance benefits: higher engagement rates than traditional branded ads, lower CPMs, and stronger conversion rates. For multi-location brands, amplify locally relevant creator content to specific geographic markets. Test organic first, amplify what works, maximize ROI.