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Executive short-form video strategy

Short-form video platforms create a discovery engine for Founder/CEO, Nancy Lyons

The tech CEO and leadership voice has been active on social platforms for 20 years. But TikTok was different. Hiper built the strategic framework for her launch, and she turned it into sustained momentum.

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Audience seated in a decorated room listening to a speaker at a podium near large windows and colorful artworks on the walls.Audience seated in a decorated room listening to a speaker at a podium near large windows and colorful artworks on the walls.

Organic performance results after six months:

1.34M

TikTok Views

76 videos drove 1.34M views and 61.5K engagements, proving strategic content frameworks scale.

103K

Cross-platform views

Strategic distribution across Shorts and Reels expanded reach while identifying universal themes that resonated across platforms.

11.1K

Content shares

TikTok content was shared 11.1K times over six months. Audiences became distributors, amplifying Nancy's message beyond owned channels.

Our approach

We built a strategic framework to launch Nancy Lyons on TikTok with cross-posting to Shorts and Reels, expanding her reach through social media algorithms that surface content based on interests, not follower count.

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Nancy Lyons is an Emmy-winning speaker, author, and future-of-work strategist who’s spent over two decades shaking up the status quo of work, leadership, life, and culture. Nancy has been active on social platforms since the beginning, built a loyal audience on Instagram and LinkedIn, and publishes a widely read newsletter, The Nan-Cave. She knows how to build community. She knows how to create content that resonates. But TikTok posed a different challenge: a discovery platform with an AI-driven algorithm where watch time matters more than follower count, where audiences search for quick, actionable insights, and where 60-second videos need a hook in the first three seconds, or they don't get distribution.

Nancy's team recognized that reaching the next generation of clients required a presence on platforms that surface content based on interest, not follower count—the new search engines where young professionals discover ideas. They needed strategic support to align her content with these algorithm-driven platforms.

Hiper built the framework for her launch on TikTok and cross-channel distribution. We created a content mix built around three themes: work culture for individual contributors, leadership insight, and technology innovation. We optimized for TikTok's algorithm using Creator Search Insights, tested platform-specific hooks, and cross-posted to YouTube Shorts and Instagram Reels to maximize reach and identify what resonated across platforms. The framework worked. 1.34M TikTok views and 103K cross-platform views in six months—establishing Nancy's visibility and authority on platforms where the next generation consumes media.

Then Nancy took it from there. Today, she's publishing daily, continuing to reach new audiences, and using her platform to build community and make a positive impact. You can follow Nancy on TikTok, Instagram, and LinkedIn.

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Hiper services delivered

Social media channel strategy
TikTok launch strategy
Short-form video editing
Executive video coaching
Content calendar creation
Social search insights
Your turn

What we built for Nancy, we can build for you.

Strategic short-form video that turns your expertise into a discovery engine.

Let's talk strategy