Marketing

Facebook news, updates, trends, and tricks [updated weekly]

Facebook is the largest social ecosystem brands navigate. Weekly updates on algorithm changes, feature rollouts, and content trends that matter for reach and performance. We track what's shifting across Feed, Reels, Stories, and Groups, test what's driving engagement, and surface the insights that help you stay visible when the platform keeps changing. Updated every week by Hiper's team and curated from the most trusted resources.

Written by

Melissa Telsrow

President and co-founder

February Facebook news and updates

  • Meta joins TikTok and Snap to agree to be rated for teen safety. These are the first three Big Tech firms that have agreed to have their social media platforms independently rated. (Source: Tubefilter)
  • Facebook rolls out Meta AI-powered animated profile pictures globally, letting users turn static photos into looping animations with presets like party hat, confetti, wave, and heart hands. (Source: Meta News)
  • New Meta AI “Restyle” for Stories and Memories lets brands and users remix content with on-demand styles, moods and environments, without adding production overhead. Source: Meta News)
  • Meta pilots a unified cross‑app subscription, opening the door to shared premium features across Facebook, Instagram and WhatsApp under a single value proposition. (Source: TechCrunch)
  • Meta releases updates to easily find relevant creators to work with on paid partnership campaigns. (Source Social Media Today)
  • Facebook social plug-ins are being discontinued this month. (Source: Meta blog)

Written by

Melissa Telsrow

,

President and co-founder

Multi-location marketing strategist and CMO advisor. Melissa architects holistic solutions for enterprise brands nationwide and mentors the next generation of marketing leaders. She builds partnerships that drive growth.

Staying current is one thing. Executing at scale is another.

We run local social operations for multi-location brands which includes local content publishing, template libraries, custom requests, and community management across hundreds of locations.