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February TikTok news and updates
- TikTok US Explains Privacy Policy Update (Source: SMT)
- Introducing TikTok Next 2026: Our Trend Forecast for Marketers for the Year Ahead (Source: TikTok Newsroom)
- TikTok's annual Global LIVE Fest lands in Las Vegas on February 12, 2026. (Source: TikTok Newsroom)
- TikTok's first days under US ownership hit turbulence with widespread platform errors and expanded data collection practices. (Source: Emarketer)
- Data center outage sparks trust concerns for TikTok's new US ownership structure. (Source: Wired)
- TikTok unveils Black History Month showcase highlighting #BlackTikTok creators shaping platform culture. (source: Social Media Today)
February TikTok trends and tips
- TikTok Publishes New Guide to Effective Promotions (Source: SMT)
- Wide Awake Harmonizing trend (@lucasourvices)
- Losing consumer trust with influencers (@thriftingmomof1)
- Stateside trend (@xanderlovestacobell)
- Owl impressions, “Who?” as an entertaining way to impersonate different personalities or notable figures (Example: @AAlexx)
- TikTok Next 2026 reveals key trend signals for marketers: Reali-TEA (authenticity), Curiosity Detours (exploration), and Emotional ROI (connection over conversion). (Source: TikTok Newsroom)
- 61% of doctors report patients influenced by medical misinformation—a brand safety signal for health and wellness marketers on the platform. (Source: Tubefilter)
- “Joy has a habit of returning” trend (Example: @floyd.beufort)
January TikTok news and updates
- TikTok seals deal, effective January 22, 2026, with three managing investors - Oracle, Silver Lake, and Abu Dhabi-based investment firm MGX - will each hold 15% and ByteDance will retain 19.9% ownership (source: Reuters)
- TikTok issues new terms and conditions that reaffirm key rules, including age restriction that users under 13 are restricted from full version and are directed to the “Under 13 experience.” (source: Newsweek)
- TikTok publishes a 23-page "Smart+ guide" outlining theprocess of setting up a Smart+ campaign, and includes tips on how to optimize your efforts. (Get the guide from TikTok)
January TikTok content trends and tips
- "There will be a time when [moment] and it's important you say yes." A nostalgic throwback to the butterfly effect, that end up playing a important role in your life. (Audio trend, Fleetwood Mac Silver Springs"
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