TikTok news, updates, trends, and tips [updated weekly]

March TikTok news and updates

• Tubi Partners with TikTok to Offer Creators a Pathway to Develop Premium Long Form Content (Source: Tubi)
• TikTok expands #BookTok bestseller lists across Europe and the UK (Source: SMT)
• Supporting creators with an updated account enforcement system (Source: TikTok Newsroom)
• TikTok is going on the radio in a new deal with iHeartMedia. (Source: TheFutureParty)
• TikTok Updates Users on Ongoing Technical Issues After Recent Outages (Source: AOL)
• TikTok Is Now Collecting Even More Data About Its Users. Here Are the 3 Biggest Changes (Source: Wired)
• Trump Administration Set to Receive $10 Billion Fee for Brokering TikTok Deal (Source: WSJ)
• TikTok releases 2026 “Discover List” of creators to watch (Source: TikTok Newsroom)
• TikTok lawsuit: Trump play could cost company billions of dollars (Source: Axios)
• TikTok ad campaigns drive movie ticket purchases (Source: Social Media Today)
• TikTok rules out using end-to-end message encryption (Source: Social Media Today)
• TikTok Shop rolls out new tools, including Seller Assistant chat bot, easier ways to send samples, and auto-clipping from livestreams (Source: Social Media Today)

March TikTok trends and tips

• Trend, “Get em banned” (Source: @Holdmate)
• Trend, “Let me know” (Source: @aveeeyan)
• AI Fruit Love Island (Source: @AI Cinema)
• Trend, 3 slide carousel (@cekboyz)
• TikTok trend: “212 trend” is an opportunity to show your environment or product in a fun and engaging way. Sound trend (Example: @twanny1)
• The TikTok trend “Editing ____ in to a reality show” is an engaging way to present mundane work experiences in a way that engages audiences. (Example: @Lenovo)
• TikTok Oscar's videos and tends hit the feed (Example: @vogueitalia)
• TikTok trend, “Cause we could stay here, or we could go”. A good opportunity for brands to show before and after. (Example: @alisa)
• Gap's new ad is a best-in-class example of Employee Generated Content (EGC) going viral (Example: Team members EGC posting ). Click here to see the full Baby Miko ad. 
• TikTok trend, “Dracula sound trend” a fun sound to use. (Source: @FallonTonight)
• TikTok trend, “What were the 90s like?” is an opportunity for creators and brands to play into nostalgia and share photos from the 90s and demonstrate how far they’ve come. (Example: @Alicia Silverstone)
• 360 cello version from Bridgerton (Example: @RITU.RINKI)
• “The algorithm is rigged.” 8 psychology biases that secretly dictate your scroll (Example: @amandakohal)
• “pov: you told Tyra ____” trend building off of controversy from America’s Next Top Model documentary (Example: @ryleearnold, Sound: ntm.archives)

‍February TikTok news and updates

• TikTok makes it easier for effects creators to cash in on their viral effects. They are expanding its Effects Creator Rewards program — a $6 million fund and its first initiative, letting creators monetize popular effects. Initially, effects needed to appear in 500K videos to qualify.(Source: Mashable)
• TikTok launches the “Local Feed” Feature (Source: Good Morning America and TikTok News Room)
• Much ado about nothing? TikTok’s U.S. usership steadies after turbulent start (Source: CNBC)
• TikTok creator ByteDance vows to curb AI video tool after Disney threat (Source: The Guardian)
• TikTok US Explains Privacy Policy Update (Source: SMT)
• Introducing TikTok Next 2026: Our Trend Forecast for Marketers for the Year Ahead (Source: TikTok Newsroom)
• TikTok's annual Global LIVE Fest lands in Las Vegas on February 12, 2026. (Source: TikTok Newsroom)
• TikTok's first days under US ownership hit turbulence with widespread platform errors and expanded data collection practices. (Source: Emarketer)
• Data center outage sparks trust concerns for TikTok's new US ownership structure. (Source: Wired)
• TikTok unveils Black History Month showcase highlighting #BlackTikTok creators shaping platform culture. (source: Social Media Today)‍

‍February TikTok trends and tips

• The monkey Punch was bringing the internet together so he could find a friend and a family (source: 7NEWS Australia)
• Videos now not getting shown under US ownership, what some creators are doing (Source: Maggie Perkins)
• Olivia Dean music spoof (Source: @miranda allyn, and another one @Sarah Klait)) 
• Obvious “How Tos” are popping up as a trend (Source: @howtomikey)
• This duck is becoming a meme (Source: @thatsokemi)
• You can now use Live Photos as carousels and it looks almost like a gif (example: @itschillacashh)
• Announcement with jumping on a horizontal frame (Source: @onandonmke)
• Cute baby brother meeting - MOD? (Source: @Djpv5)
• Resurfacing trend - one shot with text on screen (Source: @miia)
• Trending sound (source: @RC Sky)
• Figure skating collapse (Source: @The Globe and Mail)
• Big TikTok influencer is getting divorced, and people have things to say about it (Source: @shabazsays)
• Wuthering Heights movie controversy (Source: @julesss)
• “But you’re playing on your phone,” “No, I’m taking care of business” (Source: @miajeanpatten)
• TikTok Publishes New Guide to Effective Promotions (Source: SMT)
• Wide Awake Harmonizing trend (@lucasourvices) 
• Losing consumer trust with influencers (@thriftingmomof1)
• Stateside trend (@xanderlovestacobell)
• Owl impressions, “Who?” as an entertaining way to impersonate different personalities or notable figures (Example: @AAlexx)
• TikTok Next 2026 reveals key trend signals for marketers: Reali-TEA (authenticity), Curiosity Detours (exploration), and Emotional ROI (connection over conversion). (Source: TikTok Newsroom)
• 61% of doctors report patients influenced by medical misinformation—a brand safety signal for health and wellness marketers on the platform. (Source: Tubefilter)
• “Joy has a habit of returning” trend (Example: @floyd.beufort)

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January TikTok news and updates

• TikTok seals deal, effective January 22, 2026, with three managing investors - Oracle, Silver Lake, and Abu Dhabi-based investment firm MGX - will each hold 15% and ByteDance will retain 19.9% ownership (source: Reuters)

• TikTok issues new terms and conditions that reaffirm key rules, including age restriction that users under 13 are restricted from full version and are directed to the “Under 13 experience.” (source: Newsweek) 
• TikTok publishes a 23-page "Smart+ guide" outlining theprocess of setting up a Smart+ campaign, and includes tips on how to optimize your efforts. (Get the guide from TikTok)

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January TikTok content trends and tips

• "There will be a time when [moment] and it's important you say yes." A nostalgic throwback to the butterfly effect, that end up playing a important role in your life. (Audio trend, Fleetwood Mac Silver Springs"