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February 2026 LinkedIn news and updates
- In B2B marketing, people increasingly buy from people, not companies. The future of thought leadership lies in natural partnerships between brands and the human voices buyers already trust. (Source: Lindsey Brummer)
- Employee advocacy emerges as a key LinkedIn growth lever, with internal data indicating employees’ combined networks are roughly 12x larger than company pages, pushing brands to operationalize staff posting and evangelism. (Source: Lindsey Brummer)
February 2026 LinkedIn content trends
- Why this marketing funnel post resonated: sequence over shortcut. Another value-packed and well-researched infographic by Madhav Mistry (Source: Madhav Mistry on LinkedIn)
- March of Dimes executive demonstrates high-engagement LinkedIn formula: timely legislative win announcement with strong hook + team recognition + dual CTAs drives advocacy action and visibility. (Source: Stacey Brayboy on LinkedIn)
- Jubilee Media founder shares highly-engaging brand storytelling document post that contains a contrarian hook + credibility signal + document post format drives organic reach and positions expertise. (Source: Jason Y. Lee via LinkedIn)
- Big Brothers Big Sisters CMO demonstrates authentic executive communication: candid Super Bowl photo, personal gratitude to NFL partners, and mission-centered storytelling creates engagement without corporate polish. (Source: Adam Vasallo on LinkedIn)
January 2026 LinkedIn content trends
- New “Verified Skills” - LinkedIn is teaming up with leading AI innovators like Descript, Lovable, Relay.app and Replit to make it easier for professionals to show their verified proficiency. (Source: Hari Srinivasan)
- LinkedIn expands AI-powered job search, rolling out globally. (Source: FastCompany)
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