Social Media Marketing

Instagram news, updates, trends, and tricks [updated weekly]

Instagram rewards consistency and creativity in equal measure. Weekly Instagram updates on algorithm changes, feature rollouts, and content formats that drive reach and engagement. We track what's shifting, test what performs, and surface the insights brands need to build presence without burning out. Updated every week by Hiper's team—no influencer hacks, just strategies that scale for actual businesses.

Written by

Cece Porter

Director of Social Media

February 2026 news and updates

  • Instagram tests displaying ‘Friends’ instead of ‘Following’ (Source: Social Media Today)
  • Edits adds new features, including reverse video and teleprompter (Source: @creators)
  • Instagram has introduced a major update allowing users to add clickable, internal links directly inside Reels to connect to other Reels or profiles, aiming to reduce friction for creators. This feature, accessible via the Instagram Edits app, enables creators to add interactive, tappable stickers to promote series, link related content, or direct viewers to their profile. (Source: Creator)
  • Instagram just launched a feature like BeReal and it’s catching loads of people out (Source: The Tab)

February 2026 tips and tricks

  • Three features that you should check out on Edits: clickable links, new effects, and a storyboard tool to help organize your ideas. (Source: @mosseri
  • Content every brand should try in 2026: founders as creators, sensory marketing, screenshots as creatives, and more. (Source: @sailaway.media
  • People posting photos from 2016, take it a step further by posting on Thursdays with #TBT (Example: @denny623
  • AI translations look and sound like you speak up to 9 different languages (Source: @mosseri)

Written by

Cece Porter

,

Director of Social Media

Social strategist fluent in creator culture and emerging platforms. Cece has led nationally recognized campaigns and holds a Foundations of Humane Technology certification—grounding her work in social media's real impact on people and communities.

Staying current is one thing. Executing at scale is another.

We run local social operations for multi-location brands which includes local content publishing, template libraries, custom requests, and community management across hundreds of locations.