February 2026 news and updates
- Instagram tests displaying ‘Friends’ instead of ‘Following’ (Source: Social Media Today)
- Edits adds new features, including reverse video and teleprompter (Source: @creators)
- Instagram has introduced a major update allowing users to add clickable, internal links directly inside Reels to connect to other Reels or profiles, aiming to reduce friction for creators. This feature, accessible via the Instagram Edits app, enables creators to add interactive, tappable stickers to promote series, link related content, or direct viewers to their profile. (Source: Creator)
- Instagram just launched a feature like BeReal and it’s catching loads of people out (Source: The Tab)
February 2026 tips and tricks
- Three features that you should check out on Edits: clickable links, new effects, and a storyboard tool to help organize your ideas. (Source: @mosseri)
- Content every brand should try in 2026: founders as creators, sensory marketing, screenshots as creatives, and more. (Source: @sailaway.media
- People posting photos from 2016, take it a step further by posting on Thursdays with #TBT (Example: @denny623)
- AI translations look and sound like you speak up to 9 different languages (Source: @mosseri)
Staying current is one thing. Executing at scale is another.
We run local social operations for multi-location brands which includes local content publishing, template libraries, custom requests, and community management across hundreds of locations.



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